The tree symbolizes life and growth and forms the idea of memories being alive. The hand reaching up represents the person having a vital part in keeping their memories alive and creating new ones. This is a hand that is throwing up swirls & photos. Creations usually begin as a mix of pieces and parts scattered about. As long as the roots are nurtured from a solid foundation, the hand will organize the pieces and create the memory. Memories Alive will keep the tree fed by making it easy to create your own personalized photo products.

The secondary logo (right) exemplifies elegance. It serves as a symbol of our commitment to quality. The different colors and text formats represent the different pieces used to create a photo product. They also personify the different people that participate and contribute to make a memory book, photo slideshow, or calendar created in a social environment. It represents our unique way of creating memories in a social network environment.